LOUISVILLE, KY, March 7, 2022 — Hornbeam Insurance Company (Hornbeam), a national insurance carrier focused on the warranty industry, announced that its parent company, Hardscuffle Warranty Investment Company, has acquired National Service Alliance (NSA).

NSA, a technology leader in the service industry based in Salt Lake City, provides an
efficient platform enabling clients to deliver services to consumers in and out of warranty. NSA provides a suite of service solutions that fully deliver or compliment a client’s customer support, including a contracted service network, on-site repair dispatch, parts management, reverse logistics, claims handling, and service management.

NSA’s platform provides clients the ability to control, monitor and deliver exceptional
service to their consumers and harvest critical data regarding product usage, parts and service, which clients use to improve product performance and customer satisfaction.

Kevin Callahan, President of Hornbeam Insurance and Ironwood Warranty, said “In
addition to Insurance Services, NSA now allows us to provide an efficient one-stop shop to expand and strengthen our clients’ ability to deliver expanded warranty service offerings to their customers.” Callahan added, “Many of our clients are seeking to strengthen brand loyalty by delivering a higher level of services and support to ‘wow’ the customer. NSA’s technology and service network enables our clients the ability to provide in-home support and service, as well as the underwriting, compliance, and product development.”

Randy Whitehead, founder and President of NSA, said “Our technology platform provides clients a complete suite of warranty administration services allowing them to control and monitor the entire service process. Our team, and their service expertise, compliments the warranty, underwriting and regulatory support Hornbeam provides.” Randy added, “The combined experience and capabilities of Hornbeam and NSA strengthens the value we bring to our clients.”Randy Whitehead, and his management team will remain with no change to day-to-day operations.

About Hornbeam Insurance Company
Hornbeam is a property casualty insurance company focused on the warranty and
specialty insurance market. Hornbeam is affiliated with American Life and Accident
Insurance Company of Kentucky, which was founded in 1906, serving the life insurance markets throughout the United States. Hornbeam Insurance and American Life are both owned by Hardscuffle Incorporated, a holding company.

About National Service Alliance
National Service Alliance, founded in 1992, is based in Salt Lake City, UT with field
support to manage national service network. NSA provides clients a technology platform and service network required to manage both in warranty and out of warranty service experiences with their customers.